South African platinum major Anglo Platinum (AngloPlat) has launched a community-based information programme to convey messages about company ethics to its employees.
The company recenmalaysia ilemenite magnetic processing machinestly initiated this programme through Star Taxi Music, and the programme entails distributing CDs free to 11 500 taxis every eight weeks. The CDs feature music and advertisements.
The advertisements contain messages related to mine health and safety, HIV/Aids prevention methods and what constitutes a good worker. Star Radio also produces special editions that include 90-minute cassette tapes.
The messages are believed to reach 20 000 Anglo Platinum mineworkers a day.
AngloPlat says that traditionally it has been difficult for it to communicate to all its employees through one communications platform. The CDs meet the challenge by providing a communications platform that is not only accessible to 20 000 mineworkers, but also overcomes the challenges of noisy environments and the employees? busy work schedules. Mineworkers take the CDs home and listen to them at their leisure.
In order to grip, engage and hold mineworkers? attention, informative messages are interspaced with popular music that the mineworkers enjoy.
To speak directly to the heart of the listeners, the messages are communicated in English, Setswana and Sepedi at more than ten mines situated in the North West and in Limpopo.
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